Digital Signage Sales Professional

Course Description

The Digital Signage Experts Group (DSEG) is expanding the professional certifications for the digital signage industry into a critical segment – sales.  Whether you are a digital signage company selling to an end user, or selling the concept inside your own company, the Digital Signage Sales Professional (DSSP) shows how to properly present the Why, How and What of digital signage. The program begins with the key elements in every digital signage deployment and looks at some typical applications. It looks at the evolution of sales methodologies, the new role of a sales person, as well as the differentiation between marketing and sales.  It explores the individual salesperson, and the personal characteristics that lead to success. It then focuses on the most basic of questions… Why? Why should a person sell digital signage? Why should an end user buy digital signage? The DSSP provides an understanding why the answer to every question in digital signage that you ask (or answer) is “it depends”. This leads to digital signage sales basics and how to sell each of the key components in the system. Overall the DSSP synthesizes the research and concepts that are put forward in the top sales methodologies of the last decade and applies them specifically to digital signage.

Course Outline

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